WHAT WE SOLVE FOR
As a startup CEO wanting to grow and scale your business, you'll face many potential marketing issues.
Luckily, these are exactly the problems we can help solve for you.
LIMITED BUDGET
Startups typically have limited resources, and marketing can be a significant investment. We can help find ways to optimize your marketing budget by focusing on the most effective channels and tactics.
LOW BRAND AWARENESS
Startups are new and unknown, so we'll need to build brand awareness quickly. This can be challenging, especially when competing against established brands.
STAYING CURRENT
The marketing landscape is constantly changing, and it can be difficult for startups to keep up with the latest trends and technologies. We can help ensure your marketing team is up-to-date on the latest best practices so you can stay ahead of the competition.
TOP TALENT MANAGEMENT
It can be difficult for startups to hire and retain top marketing talent, especially when competing against larger companies with more resources. We can help create a strong marketing culture to augment salaries and benefits to attract & retain top talent.
MARKETING ROI
It can be difficult to measure the ROI of marketing campaigns, especially for startups that are still growing. We can help find ways to track the results of the marketing efforts so you can make informed decisions about where to allocate the budget.
DIFFICULTY GENERATING LEADS
For startups, it can be difficult to attract leads without a strong brand reputation or an established customer base. We can help acquire customers while simultaneously building your brand.
HIGH ACQUISITION COSTS
For startups, customer aquisition costs can be high, especially if you're targeting a niche market or using expensive channels. We can help minimize CAC.
NEW REALITIES
The market can change quickly, and startups need to be able to adapt their marketing strategies accordingly. We can help make sure that your marketing team is agile and can respond quickly to changes in the market.
SCALING MARKETING
As a startup grows, it needs to scale its marketing efforts accordingly. This can be challenging, especially for startups with limited resources. We can help find ways to scale the marketing efforts efficiently without sacrificing quality.
BOTTOM LINE IMPACT
Quantifying the influence of marketing on overall financial performance poses challenges, particularly for startups. Our expertise lies in devising strategies to monitor the outcomes of marketing initiatives and correlate them with revenue and business metrics.
FRACTIONAL CMO SERVICE
We're chief marketing officers (CMOs) who provide, on a flexible and part-time basis, expert marketing strategy and leadership, and a cost-effective and scalable solution, to startups of all sizes --- especially those who don't need a full-time CMO but still require executive-level marketing expertise and leadership.
COST-EFFECTIVENESS
Hiring a fractional CMO is less expensive than hiring a full-time CMO, as you only pay for the time and expertise you need.
EXPERTISE
We have expertise in developing and executing successful marketing strategies and can help you to identify and target your ideal customers, develop effective marketing campaigns, and measure and track the results of your marketing efforts.
FLEXIBILITY
You can choose to work with us on a project-by-project basis or on a retainer basis, depending on your needs. This flexibility allows you to scale your marketing efforts up or down as needed.
OBJECTIVITY
We come into your business as an outsider, which gives a fresh perspective and enables us to give objective advice and recommendations.
LEADERSHIP
Your marketing department and / or marketing agencies are capable, but will benefit from our leadership to identify opportunities, maximize efficiency, and optimize, based on our decision-making capabilities and experience.
REPORTING / KPIs / OKRs
Monitoring the performance and progress of your team's efforts and have someone track OKR / KPI progress is critical so that your marketing team and / or agencies are accountable and stay results-focused.
BRAND & MARKETING SERVICES
BRAND & MARKETING STRATEGY DEVELOPMENT & MANAGEMENT
Brand Activations
Brand Archetypes
Brand Architecture
Brand Campaigns
Brand Content
Brand Identity & Voice
Brand Management
Brand Naming
Brand Partnerships
Brand Strategy
Brand Value Proposition
Marketing Strategy
Partnerships
Sponsorships
CUSTOMER ACQUISITION, ENGAGEMENT, RETENTION, & LEAD GENERATION
Overall
Creative Development
Media Planning & Buying
Integrated Marketing
Offline
Direct Mail, Events, OOH,
Print, PR, Radio, TV
Digital
Display, DOOH, E-Mail, Mobile, In-App, Influencers, Landing Page, Paid Social, PR, Programmatic, Push, SEM, SEO, SMS Text, Social Media, Video, Website
MARKETING TECH STACK & AGENCY EVALUATION, SELECTION & INTEGRATION
A/B Testing
Analytics
Call Tracking & Monitoring
Content Management System (CMS)
Contract Signature & Negotiations
Customer Data Platform (CDP)
CRM / Lifecycle Marketing /
Marketing Automation
Demand Side Platform (DSP)
RFP Generation & Evaluation
Segmentation & Personas
Social Media Automation
Tag Manager
Web Development
PORTFOLIO
EBAY
Grew eBay Motors revenues by 6%+ YOY for 2 years, to over $400 million, while managing a team of 4 and marketing budget of $30MM, and marketing to 8 different major customer audiences.
See work
WHY US
ANTHONY VOLPE
FOUNDER & CMO
Senior brand and marketing leader with 20+ years of proven success delivering profitable growth for B2C, B2B, and B2B2C firms.
10+ years of experience working in marketing at Fortune 500 --- Intel, eBay, Travelocity, Chevrolet, IBM --- enables an understanding of how to scale.
10+ years of experience leading marketing --- as CMO, VP of Marketing, or Head of Marketing --- at 10+ startups while growing startups up to 17x.
Expertise in developing and implementing marketing strategy, brand development, & customer acquisition / engagement / retention campaigns.
Superb communicator who builds loyal, high-performing, global, & multicultural teams, honed by working for European, Japanese, and U.S. firms, including ~6 years working / living in Japan.
TESTIMONIALS
"I’ve had the pleasure of engaging with Anthony again after previously connecting at eBay, this time working together much more closely. He has been tremendously helpful, and I’ve been extremely impressed. Anthony has partnered closely in customer discovery and segmentation efforts, bringing strong insight into the automotive space and a talent for mixing strategic savvy and deep operating experience. He consistently brings a constructive, make-it-happen attitude. He’s proactive and quickly engenders trust."
Gene Cook
Motorcrew
Founder & CEO
Rich Rusnack
Scanforce.io
Co-Founder
“Our startup, Scanforce.io, hired Anthony for a crash course in digital marketing to help grow awareness of our new business, and acquire new customers. We were bootstrapping entrepreneurs who needed to do as much of the work ourselves, but we first needed to know what to go do! Anthony provided strategic and tactical guidance that empowered us to do the work, minus all the mistakes along a learning curve. His sense of urgency, and “get it done” approach helped drive new leads almost immediately. Anthony’s input drove improvements in our website navigation, SEO, technology integrations, paid search / PPC, ad groups, and keywords. Most importantly, Anthony is simply a good guy - he has a sincere desire to help, he’s a great listener, and delivers fast, effective execution. I’d recommend him to any company looking for strategic insights and tactical recommendations.”
"Anthony's digital marketing expertise, client orientation, and friendly service was essential to the success of my start-up. His knowledge and execution of web design, digital marketing across paid channels (Facebook Ads, Google Ads), and social media allowed me to grow my business quickly and efficiently. I highly recommend his services."
Steve Elstins
LS Swap Masters
Owner
Oleg Nochka
Social Discovery Group
Executive Director
"Besides helping to establish one of our global headquarters in New York City, Anthony introduced a variety of new approaches to our PR and marketing repertoire, including in PR (where the sponsorship of the Gumball 3000 rally over 2 years revitalized this channel for us), mobile marketing (driving it from zero to over $8 million per year as a new marketing channel for us), and TV (expanding it to a considerable level that we had only experimented with once before he joined). Most importantly, he helped our company grow considerably during the time he helped lead our marketing efforts. I always enjoyed meeting up with him in person, whether in Europe or in NYC, and had the pleasure of him working for me. He is a good-natured, high-energy individual."
BOOK A DISCOVERY CALL
Book a time below for us to chat here. We’ll find out what your goals are, and ensure that there's a good fit between us.
You can also write to anthony@chiefroi.com.